About Wear Love More

Wear Love More is sustainable activewear designed for women the industry forgets — fuller busts, A–G cup sizes, post-augmentation chests, nursing bodies, and the real-shaped women who've cycled through Lululemon, Nike, and twenty Amazon brands looking for something that actually fits. We launched our first small-batch activewear collection in March 2022 in New Jersey, and we've been refining the fit ever since.

DESIGNED FOR BODIES THE INDUSTRY FORGETS

Most activewear brands treat anything above a D cup as a special-order problem. They scale up small-cup designs without re-engineering the fit, then wonder why the strap pulls, the underarm digs, the back rolls. We design our longline sports bras around the geometry of fuller chests — wide underarm cuts, smoothing V-backs, distributed support across the torso. Reviewers in 32G, 34G, and 36G consistently call them “the closest they've come to a perfect fit.”

"I literally almost cried trying them on. They FIT. Like actually fit. Supportive without smashing, high enough under the arms to avoid side boob, and the back designs are so flattering and don't look like a medical device." — bmac · 32DDD post-augmentation · CrossFit

MADE SUSTAINABLY, IN SMALL BATCHES

The fashion industry is responsible for roughly 10% of global carbon emissions — twice the airline industry. We do our part with three concrete commitments:

Small-batch production. Every activewear style is made in batches of 10–25 pieces per size. When a colorway sells out, it's gone — no overproduction, no landfill waste.

Recycled luxe and core compression fabrics. Our activewear is made predominantly from recycled polyester (from recycled bottles and packaging) and OEKO-TEX certified materials. Same performance as virgin polyester, dramatically smaller footprint.

On-demand streetwear. Our graphic and embroidered streetwear styles for the whole family are printed only when ordered — creating up to 80% less waste than standard fashion. Printed on premium organic cotton from Fair Trade and GOTS-certified suppliers.

HOW WEAR LOVE MORE STARTED

Wear Love More started with a side plank.

I was postpartum with my first child — fluctuating hormones, fluctuating cup sizes from breastfeeding, doing pilates videos at home in sports bras I'd never wear outside the house. Mid side plank, my boob just fell out. I lost it. Why could I never find a comfortable, supportive bra? Why could I never wear the cute sets the women in these videos wore? Having a DD+ chest had been my plight since I was 13, but as a new mom, I was flat-out done being uncomfortable.

I'd been designing in fashion since 2004 — luxe sleepwear and lingerie for Donna Karan and Oscar de la Renta, then mass-market activewear and contemporary knitwear private label collections. I knew how clothes were made. I also knew that nobody was making activewear designed for bodies like mine.

So in 2021, I started prototyping. I found factories that met the ethical, environmental, and quality standards I refused to compromise on. We launched our first small-batch collection in March 2022, here in New Jersey.

I'm still the Design Director of Wear Love More — every print, every garment, every cut starts at my drafting table. And every one of them starts with the same question: did I solve this for myself? If the answer is yes, it probably solves it for you too.

— Brianna, Founder & Design Director